13/03/2026

Mex Ibrahim on Building a Food Brand from Scratch

Starting a food brand from nothing isn’t easy. It’s messy, chaotic… and sometimes feels impossible. But it’s also magical. On this episode of Feeding Ambitions, we sit down with Mex Ibrahim, co-founder of Women in The Food Industry, to talk about what it really takes to build a food & drink brand in today’s market.

We discuss: Women founders in the food & drink industry

The ups, downs, and “I didn’t see that coming” moments every founder faces

If you’re a food startup founder, FMCG entrepreneur, or thinking about launching your own food brand, this conversation is packed with honest insights and practical lessons.

That’s what Feeding Ambitions is all about — real founders sharing real experiences from inside the food and drink industry.

💡 Insights that stick. Lessons that hit. Inspiration you didn’t know you needed today.

🎯 This series was sponsored by Opply

📺 Watch the full episode now.

View all news

Some of our supporters

Subscribe to the newsletter

Sign up today to be first to find out all the latest news and offers from WIFI