13/03/2026
Mex Ibrahim on Building a Food Brand from Scratch
Starting a food brand from nothing isn’t easy. It’s messy, chaotic… and sometimes feels impossible. But it’s also magical. On this episode of Feeding Ambitions, we sit down with Mex Ibrahim, co-founder of Women in The Food Industry, to talk about what it really takes to build a food & drink brand in today’s market.
We discuss: Women founders in the food & drink industry
The ups, downs, and “I didn’t see that coming” moments every founder faces
If you’re a food startup founder, FMCG entrepreneur, or thinking about launching your own food brand, this conversation is packed with honest insights and practical lessons.
That’s what Feeding Ambitions is all about — real founders sharing real experiences from inside the food and drink industry.
💡 Insights that stick. Lessons that hit. Inspiration you didn’t know you needed today.
🎯 This series was sponsored by Opply
📺 Watch the full episode now.