Natalie Campbell is an award-winning social entrepreneur and co-founder of A Very Good Company (AVGC), a global social innovation agency. On 1st March she took over the role of CEO at Belu Water, who give 100% of their profits to the charity WaterAid to help transform lives worldwide with clean water. Our co-founder Mecca Ibrahim spoke to Natalie about businesses for purpose, Belu Water’s aims for the hospitality industry and their plans for a future post lockdown.